Monday, December 18, 2006

ecommerce and Media

  1. Adults and teens in the USA will spend over 3,000 hours in 2007 consuming media. That’s the equivalent of 5 months
  2. It’s estimated that on average just over one week of people’s lives will be consumed by online activities during 2007
  3. The total amount of media consumption represents an approximate increase of 10% over 2000

You must be thinking what is the use of this statistics. More so why this?

This is because as we are progressing towards a Connected Planet, it is becoming or will become more difficult for marketers and advertisers to grab and sustain the attention of the audience. The above statistics are from the
U.S. Census Bureau’s Statistical Abstract of the United States: 2007 (PDF)

Related entries / Source: tamingthebeast

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