Friday, December 22, 2006

Internet Marketing

In one of my previous posts on Link Popularity I had wrote about some ways to bring traffic to your site. As per the latest research 70 - 80 percent of prospective customers use search engines / search directories to find content / product / services related to their needs. In light of this, it becomes imperative to successfully market yourselves and your products. But given the technicalities involved it is not everyone's cup of tea.

Successful online marketing depends largely on your ability to identify those that provide the best opportunity to reach your target audience in a scalable and cost effective manner. There are several online marketing oppurtunities available right now. But, before one decides on her / his internet marketing strategies one should focus on these three

  1. Brand awareness
  2. Audience development, and
  3. Customer retention

I have been planning this for long, I came across this internet marketing firm that is offering

  1. Search Engine Optimization
  2. PPC Bid Management, and
  3. Trusted Feed services

All three mentioned above target the Internet's major search properties so as to bring your target audience to your site. In case you are planning to start a venture or are planning upon some internet marketing, get an understanding of the firms offerings. Might Help !!

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